Ask three shops what a wrap costs and you'll get three numbers and zero explanations. Here's the straight version — the typical ranges we see across the West in 2026, and the five things that actually move your quote up or down. (Every vehicle is different; treat these as honest ballparks, not promises.)

Typical price ranges

  • Cut vinyl lettering & logo package — doors, tailgate, phone, license numbers: $350–$900. The contractor classic; huge visibility-per-dollar.
  • Decal kit / spot graphics — larger logos and accents without full coverage: $800–$2,000.
  • Partial wrap — roughly a quarter to half the vehicle, designed to read like more: $1,500–$3,500.
  • Full wrap (car/sedan): $2,500–$5,000.
  • Full wrap (truck/van/SUV): $3,500–$6,500 — more surface, more complexity.
  • Box truck or trailer: $4,000–$10,000+ depending on size — but it's also the most ad space you'll ever buy at once.
💡 Rule of thumb: a wrapped work vehicle driven daily generates tens of thousands of views per month. Amortized over a 5-year wrap life, a full wrap typically costs less per month than one decent online ad campaign — and it never stops running.

The five factors that move the number

1. Coverage area

The biggest lever by far. Every square foot is material plus labor, which is why a well-designed partial can deliver 80% of the impact at half the price.

2. Vehicle complexity

Deep body lines, rivets, mirrors, bumpers, and door handles slow installation dramatically. A slab-sided cargo van wraps faster than a sculpted SUV — and the quote shows it.

3. Material grade

Premium cast vinyl with UV laminate costs more than calendared film — and lasts years longer, especially in desert sun. Cheap film on a hot climate vehicle is a false economy that fails at the edges first. More in our desert-proof materials guide.

4. Design work

Print-ready art costs nothing extra. Building a design from scratch adds design hours — worth it, since design is what people actually see. Simple lettering? Lay it out yourself in the Design Studio and skip that line item entirely.

5. Surface condition

Vinyl amplifies what's under it. Peeling clear coat, rust, or dents may need prep work — and a badly oxidized panel can void adhesion promises. Good shops inspect first; be suspicious of ones that don't.

Wrap vs. paint, briefly

A quality full wrap generally costs less than a comparable respray, protects the factory paint underneath, and comes off clean at trade-in. The complete comparison is in our wrap vs. paint guide.

Getting a real number

Ballparks are for planning; quotes are for deciding. Tell us the year/make/model, what you want covered, and your art status — the exact number comes back within one business day. Fleet of two or more? Read the fleet ROI guide first, then ask about multi-vehicle pricing. It exists.